Tiffany Vincent
Academic Web Services

[1] Get the .mp3 of the presentation

[2] Spreadsheet mentioned in the .mp3

- Six sigma
- Kaizen
- TPM
- Lean
- TQM

All are various ways to improve the way an industry works. I first learned of Six Sigma from a friend who worked as an engineer for GE. Six Sigma is, at its simplest, a way to eliminate defects in a process. As a Web developer this had immense appeal. As I began researching Six Sigma, I found its sister methodology, Kaizen. Kaizen in Japanese literally means “improvement,” but the first definition I read of defined it as “continuous improvement.” In this presentation I will discuss ways to use Kaizen with Web traffic metrics to continuously improve a site.

The Excel spreadsheet
The metrics spreadsheet was designed so that you can input your monthly traffic statistics on the page labeled “Data.” (Use the IND DATA column to populate the sheets with the IND prefix.) YTD and YTD CHARTS are automatically generated charts showing your traffic changes over time.

Pertinent links:

[3] Wikipedia Kaizen entry

[4] Six Sigma, Kaizen and Lean

[5] Comparison of Six Sigma and Kaizen

[6] Web Analytics Demystified By Eric T. Peterson

[7] Alexa (useful for doing research into other site’s statistics)
[8] Eduweb