Using Web Traffic with a Kaizen Methodology
Tiffany Vincent
Academic Web Services
Get the .mp3 of the presentation
Spreadsheet mentioned in the .mp3
- Six sigma
- Kaizen
- TPM
- Lean
- TQM
All are various ways to improve the way an industry works. I first learned of Six Sigma from a friend who worked as an engineer for GE. Six Sigma is, at its simplest, a way to eliminate defects in a process. As a Web developer this had immense appeal. As I began researching Six Sigma, I found its sister methodology, Kaizen. Kaizen in Japanese literally means “improvement,” but the first definition I read of defined it as “continuous improvement.” In this presentation I will discuss ways to use Kaizen with Web traffic metrics to continuously improve a site.
The Excel spreadsheet
The metrics spreadsheet was designed so that you can input your monthly traffic statistics on the page labeled “Data.” (Use the IND DATA column to populate the sheets with the IND prefix.) YTD and YTD CHARTS are automatically generated charts showing your traffic changes over time.
Pertinent links:
Comparison of Six Sigma and Kaizen
Web Analytics Demystified By Eric T. Peterson
Alexa (useful for doing research into other site’s statistics)
Eduweb