Comments on: Online Networks: A New Tool for Alumni Relations http://www.higheredblogcon.com/index.php/online-networks-a-new-tool-for-alumni-relations/ transforming academic communities with new tools of the social web Thu, 29 Jul 2010 14:28:30 +0000 http://wordpress.org/?v=2.2.3 By: Andy Shaindlin http://www.higheredblogcon.com/index.php/online-networks-a-new-tool-for-alumni-relations/#comment-771 Andy Shaindlin Thu, 25 May 2006 16:29:37 +0000 http://www.higheredblogcon.com/index.php/online-networks-a-new-tool-for-alumni-relations/#comment-771 Brief update on the Caltech group within LinkedIn: In May, 2006 LinkedIn and the Caltech Alumni Association sent a joint marketing email to all LinkedIn members who indicated a degree from Caltech but who had not yet joined the Caltech group there. The results were impressive. Within about a week our group grew from 630 members to 1,000 members, which is more than 5% of our addressable base. The open rate for this email was 49% and we estimate the conversion rate so far at 81%. Many of the LinkedIn users apparently were either unaware of the Caltech group (despite our marketing efforts), or had simply not yet bothered to activate their membership in the Caltech group. We are currently working on a set of metrics to learn more about the users' networks and their use of the site. Brief update on the Caltech group within LinkedIn: In May, 2006 LinkedIn and the Caltech Alumni Association sent a joint marketing email to all LinkedIn members who indicated a degree from Caltech but who had not yet joined the Caltech group there. The results were impressive. Within about a week our group grew from 630 members to 1,000 members, which is more than 5% of our addressable base. The open rate for this email was 49% and we estimate the conversion rate so far at 81%. Many of the LinkedIn users apparently were either unaware of the Caltech group (despite our marketing efforts), or had simply not yet bothered to activate their membership in the Caltech group. We are currently working on a set of metrics to learn more about the users’ networks and their use of the site.

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