International marketing: Chinese and American students learn from each other
Tyler Magee
Saint Martin’s University and
Wuhan University of Technology
http://www.tylertravels.com
In three weeks how do you get Chinese International Trade Juniors at Wuhan University of Technology in China—who had never had a marketing course before—to successfully select/adjust and approach marketing a Chinese product in America? A blog seemed a good solution, so I developed this class using it as a core to student learnings and assignments.
View the screencast (19:47); will load directly in a Flash-enabled browser.
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Tags: Blogging, Marketing, higheredblogcon
April 6th, 2006 at 3:30 pm
Very interesting presentation. I actually taught at Wuhan Science & Tech U, which was just across the road from one of the campuses of Ligongda, for a year. A wonderful experience.
I am wondering if you would consider going the other way - ie. have American students designing a marketing proposal for Chinese customers, using Chinese bloggers that you recruit as a reference base? If no, why? If yes, how would you do it differently?
Stian
April 6th, 2006 at 3:40 pm
Stian:
Thanks for taking the time to view the presentation and for making a comment!
Yes, I’d love to do the ‘reverse’ here with American students and bloggers in China. Having completed two classes in Wuhan I think I have enough Chinese friends who would participate if I have one of the four universities I am an adjunct for want me to teach International Marketing for them.
Although, my next goal will be, as I mention as my ‘ah-ha’, is to have a dual class, i.e. one on ground in China and one online in America going simultaneously with Saint Martin’s University.
Tyler
January 11th, 2007 at 1:20 am
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