How the integrated use of blogs and Blackboard can improve a university public relations class: A case study
Ric Jensen, PhD
Instructor, Journalism Department
Northwestern State University, Natchitoches, Louisiana
This case study discusses how the integrated use of blogs and Blackboard can improve a distance learning-based public relations class taught through Northwestern State University. In addition to scheduled web chats and message board discussions within Blackboard, students are provided supplemental information in a blog, which has the added benefit of exposing the instructor’s thoughts to a wider audience. This presentation describes how presenting information about blogging is essential to public relations students, since blogs are becoming increasingly recognized as a new public relations medium. At the same time, students will need to know the skills needed to succcessfully develop and implement blogs as part of their public relations toolkits, since many clients will want blogs created as part of PR campaigns.