April 17-21, 2006

Is any area of higher education being transformed more rapidly and more dramatically by new media than advancement?

As professional communicators, we used to “deliver our message to key audiences.” Now we “interact with communities.”

We used to be confident that we were the masters of our respective institution’s brand. Now we’re not nearly so sure.

“Markets are conversations,” the Cluetrain Manifesto declared. What more evidence do we need than the social networks like Facebook, LinkedIn, MySpace, and Xanga, to which our students, prospective students, and alumni are heading in vast numbers?

How colleges and universities will recruit students, retain the loyalty of alumni and conduct fund-raising in the new era of Social Media is the focus of this next installment of our conference.

Many thanks to our 15 presenters for sharing their perspectives, their outstanding presentations, and the live online chats we have scheduled.

Thanks also to Robert French for chairing this section, and to Dan Karleen for the Herculean job he’s done in pulling ‘BlogCon’ together.

Dan Forbush
ProfNet

>>Monday, April 17, 2006: New Media in Admissions

>>Tuesday, April 18, 2006: New Media in Alumni Relations

>>Wednesday, April 19, 2006: New Media in Communications; Resources for Further Learning

>>Thursday, April 20, 2006: CASE Online Speaker Series

>>Friday, April 21, 2006: Special: Links to More Applications of New Media in Higher Education

Dan Karleen
Thomson Peterson’s
Syndication for Higher Ed

Developments in new media seem to be occurring more and more rapidly. Whether you refer to the web as “teeming” (as Bob Robertson-Boyd and Dimitri Glazkov say) or “come as you are” (Dave Winer), it can certainly be challenging to keep up. It’s increasingly important to be familiar with sites that can help you learn and tools such as RSS (Really Simple Syndication) readers and blog search engines that will help you scan for new information efficiently. This brief screencast introduces some key sites and tools that will help you get started and stay informed. A warm thanks to Karine Joly, Paul Baker, and Erin Caldwell, who shared their expertise in the interviews linked below.

View the screencast presentation (10:10); will open directly in a Flash-enabled browser.

Links mentioned in the talk

Collegewebeditor.com - Interview with Karine Joly

EducationPR - Interview with Paul Baker
(Apologies to Paul Baker and you, the viewers; Wordpress.com, where Paul hosts his blog, was down briefly for maintenance the weekend morning I prepared the screencast.)

FutureOfPR.com

For Immediate Release

Forward - Interview with Erin Caldwell

Bloglines

Sage for Firefox

Technorati

Google News

Wordpress.com