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    Case Study: Blogging and Podcasting for Student Recruitment

    John Dailey
    Nancy Prater
    Heather Shupp
    Ball State University

    This fall, Ball State University took blogging to a new level by offering a multi-media version that includes podcasting and video. In addition, the blogs are unedited and the comment feature has been left on, allowing for more interaction with prospective students. Learn about how they did it and how they plan to research the blogs’ effectiveness.

    View the video presentation; requires Windows Media Player.

    View the PowerPoint for this presentation.

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    This entry was posted on Sunday, April 16th, 2006 at 7:30 pm and is filed under marcom, advancement. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

    5 Responses to “Case Study: Blogging and Podcasting for Student Recruitment”

    Joseph Diorio Says:
    April 17th, 2006 at 1:01 pm

    I think your presentation is excellent! I have been arguing for a blog at our school for years. Your presentation confronts the “roadblocks” opponents to blogs point out, and shows how to get around them.

    Any chance I can get a copy of this presentation to share with our senior staff?

    Patricia Foster Says:
    April 18th, 2006 at 1:39 am

    Your presentation was informative and a good example of how a blog can be used as a marketing tool for an institution. There is authenticity and candor in this format.

    Jeff Layne Says:
    April 18th, 2006 at 12:45 pm

    Way to go Ball State! As an alumnus currently working in higher education, these are the kind of branding and recruitment experiments I like to see. I reviewed the PowerPoint presentation and I would like to view the video but it doesn’t seem to be working.

    Keep up the good work and I look forward to an update next year.

    Nancy Prater Says:
    April 18th, 2006 at 8:45 pm

    Joseph - Thank you. You can actually access the PowerPoint for our presentation at http://ucomm.iweb.bsu.edu/blogs/HighEdBlogCon/index_files/frame.htm. This will be up after this week. I also imagine the presentation will be up on this Web site for some time, so you can access this as well.

    Nancy Prater Says:
    April 18th, 2006 at 8:51 pm

    Jeff — Thanks so much for you comments. Would you by chance be using Flip4Mac? If so, Flip4Mac has an issue playing more than 3 minutes of streaming video. You will need to disable Flip4Mac and use the Windows Media Player for Mac to view the entire video. We had one other person one into this problem.