April 17-21, 2006
Is any area of higher education being transformed more rapidly and more dramatically by new media than advancement?
As professional communicators, we used to “deliver our message to key audiences.” Now we “interact with communities.”
We used to be confident that we were the masters of our respective institution’s brand. Now we’re not nearly so sure.
“Markets are conversations,” the Cluetrain Manifesto declared. What more evidence do we need than the social networks like Facebook, LinkedIn, MySpace, and Xanga, to which our students, prospective students, and alumni are heading in vast numbers?
How colleges and universities will recruit students, retain the loyalty of alumni and conduct fund-raising in the new era of Social Media is the focus of this next installment of our conference.
Many thanks to our 15 presenters for sharing their perspectives, their outstanding presentations, and the live online chats we have scheduled.
Thanks also to Robert French for chairing this section, and to Dan Karleen for the Herculean job he’s done in pulling ‘BlogCon’ together.
>>Thursday, April 20, 2006: CASE Online Speaker Series